God Morgon fiberdryck
Sharp project in Collaboration with Nestlé, 2015.
– Redesign, packaging design, identity.
This classic ”GOD MORGON” gruel / baby formula has been a breakfast product for seniors and the elderly over centuries, but has disappeared from the shelves due to new brands in a constant changing breakfast category, where more brands focus on a more healthier prospects.
Nestlé gave us a brief where the focus was to revive the brand for a healthier target market; young men and women who appreciate and prefer a more healthier breakfast and snack. They affirm their own health, well-being and living a healthy life. The expanded target audience is both well-informed and knowledgeable when it comes to nutrition.
We wanted to build a easy bridge between todays packaging range to the rebranding, so the old target group doesn't get lost. We created an attractive and tempting visual language with bright pictures, northern colors and clear typography. The design visualizes the power of a good and nutritious breakfast that is good for you. In order to emphasize with the new GOD MORGONs brand identity, we changed the name from gruel / baby formula to fiber drink, to emphasize how nutritious and healthy this product actually is.
The redesign range of GOD MORGON fiber drinks was well received and this is the winning entry of the brief. The launch of the rebrand and products will be launched in the markets in mid-August, 2016.
In collaboration with Linnea Djurberg, Katarina Häll and Sara Knipström.