Karlstads universitet, 2013.
– Print campaign, communication.


Having a healthy lifestyle has long been a major focus in the Swedish daily life. Livsmedelsverket faced the challenge to enlighten the audience about the problem area that overconsumption of sugar is just as harmful as consuming too much alcohol. We were asked to create a campaign around the disturbing everyday issue and at the same time inform the audience about how to improve their life habits.


We created a print campaign where we focus was on getting the message across in a light-hearted but informative way with the help of entertaining pictures and clear information box.