Graduation work, Brobygrafiska 2016.
– Redesign, packaging design, identity.
Palmolive is an american brand that has since 1806 offered a wide range of skin care products to affordable prices. The brand has been established for a long time on the Swedish market but they are competing for the consumer’s attention. New trends are appearing and it has been difficult for Palmolive to keep up; they are facing the challenge that the target group is saturated and thirst for change.
We have given them a new identity and developed a new packaging range with an updated collection with 3 different series that adapt to your skin type rather than gender coded scents. We’ve been striving to create a new brand that stands for sustainability and that conveys that the products are from ”nature’s own pharmacy”.
In collaboration with Joakim Tidén, Malin Algothsson and Michelle Nilsson.