Palmolive

Graduation work, Brobygrafiska 2016.
– Redesign, packaging design, identity.
 

 

Palmolive is an american brand that has since 1806 offered a wide range of skin care products to affordable prices. The brand has been established for a long time on the Swedish market but they are competing for the consumer’s attention. New trends are appearing and it has been difficult for Palmolive to keep up; they are facing the challenge that the target group is saturated and thirst for change.

We have given them a new identity and developed a new packaging range with an updated collection with 3 different series that adapt to your skin type rather than gender coded scents. We’ve been striving to create a new brand that stands for sustainability and that conveys that the products are from ”nature’s own pharmacy”.

In collaboration with Joakim Tidén, Malin Algothsson and Michelle Nilsson.

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We have given Palmolive an expanded product range, which includes three different series; moisturizing, balancing and repairing. Each series are developed for you skin type rather than focusing on the gender coded scents.
 

 
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The new design for Palmolive is timeless, gender neutral and inspired by Scandinavian nature. The brand conveys that they have turned into a sustainable brand that can reach a new level on the market.

 

 
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