Sälen Timmerhus

Sharp project, 2015.
– Brand identity, graphic design, profile. 




Since the 1200 century, the craft profession with ax, knife and tape timber has gone for generations to generations and is today a workday for the construction company Sälen Timmerhus. As one of the few businesses left in Sweden, which still performs this craft with natural materials from the deep forests of Dalarna, they wanted a new identity, logo and website. I was commissioned to develop a new identity and a logo that would make them stand out among its competitors.


I wanted to emphasize the feeling of authenticity and the authentic art work they perform, using illustrations of mountain peaks, wooden structures and recognizable colors.