PIDA, 2015.
– Packaging design, concept.


Our increasingly hectic lifestyles have introduced the take-away food is a big part of our everyday lives; everything from ordering a pizza from the local pizzeria or delicacies of high quality. The mission of the competition PIDA 2015 was to combine today's take-away concept with a sleek and durable package that creates a smart solution meal on the go.

We created WAKE UP! - A modern cafe located in the metro that provides breakfast to target commuters. The concept was to implement a change of attitude; to get the audience to realize how important it is to start the day with a healthy breakfast.


We created a packaging that you hold with one hand, which means that your other hand is always free if you want to check your phone or when you stand up on the subway.